Today it's not enough to have a successful business and make a profit. Your business must hold itself to a higher standard of social responsibility by giving something back to the community or communities in which it does business, and through them to society as a whole. According to Business for Social Responsibility (http://www.bsr.org/), a nonprofit organization dedicated to helping companies become socially responsible, social responsibility is "operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business." Rent apartment this means obeying the law, respecting the environment, and being mindful of the impact the business has on its stakeholders, the industry, and the community in general.
The benefits to businesses that seek to become socially responsible are many.
Improved financial performance
Reduced operating costs by cutting waste and inefficiencies
Enhanced brand image and reputation
Increased sales and customer loyalty
Increased productivity and quality
Increased ability to attract and retain employees  
Reduced regulatory oversight
Some business owners have chosen to define their businesses publicly as "socially responsible businesses." But when their goals are too ambitious, their businesses do not always succeed. In 1989, Ben & Jerry's cofounder Ben Cohen launched Community Products Inc. (CPI) whose purpose was to save the rainforest and contribute to a number of worthy causes by donating an astronomical 60 percent of its profits to these causes, But things didn't turn out the way Cohen intended. The idea was to import nuts for the company's ice cream products (namely Rainforest Crunch.) from the local economies in the region of the rain-forests, This vision "was newsworthy so Ben & Jerry's received a lot of free publicity,  helping  to generate  revenues  of  $3   million within the  first year.

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