There is no better way to fully understand the role of ethics in any business than to encounter real-world dilemmas and determine how they might be solved. Here are some examples of real-life ethical dilemmas.

Think about what you might do to deal with them.
>    Your struggling Internet company is not producing revenues at the rate you originally projected; at the same time your burn rate (the rate at which you spend your cash) is increasing as you continually seek new customers.
Your site claims to protect the privacy of visitors who purchase your products and services and that's something you take pride in. However, you're concerned that if you don't find a quick source of income, the company may not survive. You have heard that you can sell your customer information lists to companies that will pay a lot of money for them.

You have also heard that if you start tracking which web sites your customers visit, you can sell that information to major advertising firms for use in targeted advertising, another source of revenue

These tactics will violate your customers' privacy, but if you don't do something quickly, you may have nobusiness to offer them. What should you do?

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>    One of your best customers has asked for a specific product from you. After telling him the price, you learn from the customer that a competitor is selling the same item at your cost. You know that this competitor has unethical business practices. Should you tell your customer about the competitor or let the customer purchase where he can get the best price?
>    One of your employees confides in you that another employee is planning to leave the company in two months to start her own company as a competitor. Armed with this knowledge, you are tempted to fire this employee immediately, but she is in the middle of a major project that is critical to the company and will be completed within two weeks. What should you do?

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