If you are looking for the next great idea and are having trouble finding it, take heart. The most successful businesses—the leaders in any industry—did not stait with a great idea but rather with a team that wanted to build a great company. Rent apartment Bucharest and Accommodation Romania.

Like Sony's first product-—the rice cooker—many ideas fail, but a creative and opportunistic person or team will eventually produce something of value out of industry knowledge, familiar things, the need to solve a problem, or a combination of all three, like the entrepreneur in the following story.
In 1951, a young Bette Nesmith approached a new secretarial position with some trepidation because for the first time she would be working on an electric typewriter.

Her job required that she rapidly create error-free documents, but the electric typewriter seemed destined to keep her from that goal. The slightest touch produced a stream of letters across the page and the ability to erase a mistake was made nearly impossible by the new carbon ribbons.
Recognizing that the key to her survival to find a solution to the error problem, Nesmith tried putting some white water-based paint into a nail polish bottle and literally painting over her mistakes.

For five years she refined and used the concoction she called ''Mistake Out" as others in the office began asking her to supply them as well. A business was born.
Nesmith soon changed the name to Liquid Paper, believing it to be a better brand name, and by 1966 she was producing 9,000 bottles a week. In 1979, Gillette purchased her company for $48 million; it was generating $38 million in sales.

Nesmith found her great idea in an industry she knew, with a problem she understood, and in a familiar environment.

She was neither an entrepreneur, nor an inventor by trade, nor did she consider herself to be particularly creative, but she discovered her latent creativity and used it to become a successful entrepreneur. In Chapter 4, you'll begin to practice your own creative skills by learning about an industry

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