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Home arrow Articles arrow Economies of Scale
Economies of Scale PDF  | Print |  E-mail

In some industries barriers to entry are high and will discourage a potential entrepreneur from attempting to enter. These barriers may include the following:
Economies of Scale
Many industries have achieved economies of scale in marketing, production, and distribution.

This means that their costs to produce have declined relative to the price of their goods and services. A new venture cannot easily achieve these same economies, so it is forced into a "Catch-22" situation, If it enters the industry on a large scale, it risks retaliation from those established firms in the industry. If it enters on a small scale, it may not be able to compete because its costs are high relative to everyone else's. Another version of this dilemma is an ndustry in which the major players are vertically integrated; that is, they own their suppliers and/or distribution channels, which effectively locks out the new venture. 

What most new ventures attempt to do when faced with economies of scale is to form alliances with other small firms to share resources and compete on a more level playing field. We see this collaboration happening more and more often as businesses realize that the marketplace is too complex for any one company to have all the resources and intellectual property to control a poition of a market rent apartment Bucharest.

This strategy has been prevalent in the grocery industry where independent grocers join forces to achieve more buying power. In the fiber optics industry, smaller companies like Galileo Corporation have banded together with their competitors to make a bigger impact. The most difficult part of a competitor alliance? CEO ego accommodation Bucharest.

 

 
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