Once goals have been set, you need to develop strategies, which are the plans for achieving those goals and ultimately the mission.

You will also need tactics, which are the means to execute the strategies. An example will make these points clearer, Suppose your company's mission is to be number one in your industry. Two goals or milestones you might set to help you accomplish the mission could include 1) to create an Internet presence and 2) to achieve brand recognition, Now you need some strategies for achieving these goals, such as building a web site to accomplish goal #1 and developing a marketing campaign to build your brand (goal #2). You will then have a variety of tactics or ways to implement the strategies.

For example, to implement the strategy of building a web site, you might employ the following tactics.
Determine the purpose and focus of the web site. • Hire a web designer and developer. )

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Purchase a server. ) Plan for content.
Merely setting a goal is not enough. You must also have a plan for achieving the goal and that is the role of strategy. But strategy is not enough to achieve your goals. You will also need some good tactics.